Do you judge a book by its cover? Part Two

My guest today is Anita B. Carroll, the wonderful lady who designed the new cover for my novel, The Wind Weeps. Anita will explain what is involved in designing book covers and if you are in the market for a book cover, you can’t go wrong by checking out her qualifications, her portfolio, and her very reasonable prices.

Here’ s Anita:

How important do you think your cover design is? Is it worth it to spend the money on a professional designer? That’s a good question and you would expect me, a designer, to push for hiring a pro.

However, when you look at the facts, the question really is, can you afford not to hire a designer?  I welcome you to read an article I wrote for KOBO Writing Life, where I show the effect the cover designs have on the book sales, in numbers:

Selling a book is an art form in itself, and there are some important areas to factor in to not only help reach your target readers, but most importantly to increase your book sales.  Selling your book will probably be the biggest challenge you are going to face, and what it really boils down to is the packaging, delivery, and the value — which I talk about in more detail in this blog post:

Some samples of my work:






From behind the scenes of a cover designer

I thought it might be interesting to talk about how the cover design process works and what to look for in a cover designer.

The cover design process is probably a lot more in-depth than you might think. Just like writing a manuscript for your story, designing a high quality cover that is a true representation of your story, takes time, research, and patience.

Every cover designer’s process, is different.  I come from a background with website User Interface Design and Development with focus on product development, which is also known as brand identity. So in my world, to design for a product, you have to fully understand it and for me the best way to do just that is to read your story.

After reading it, I will have a set of questions for you which will help ensure we are both on the same page and your vision and expectations are met.

Once we finalize the concept, I begin searching for stock imagery or do a custom photo shoot, which I present to you for  final approval. Once we settle on imagery I begin designing and do send off a cover sample to you for your review to give you a chance to give me any edits/tweaks. Once the revision is complete, so is the cover design.

The whole process can take anything from 24 hours to 2 months. It varies from one cover project to another.

Here are some tips to keep in mind for finding that right cover designer:

  1. View their online portfolio. Make sure the designer’s design style fits your vision. Understanding the difference between an illustrator and a digital manipulation designer is helpful.
  2. Provide your designer with ample time. The more time you give the designer to work on your cover, the better it will be. This gives us time to really think the design through and create a much more involved design.
  3. If you have something specific in mind provide samples. Pictures are always better than descriptions, especially when it comes to colors.
  4. Know that you don’t have to know what you want. We are trained and will help you brainstorm great ideas. The more specific you are, the more restricted we feel and you could stand to lose out on a great concept, since we always will work our hardest giving you what you want. Always.
  5. And lastly, keep in mind the cover design does not have to be literal, but focus more on the emotion the imagery represents.

Best of luck!

About the cover designer:

Anita B. Carroll, at is a Visual Design provider with over 18 years of creative professional experience, and produces high-end quality cover creations for both print and online mediums including custom photography.

Anita works primarily with self-published authors in addition to freelance for publishing companies.

Learn more about Anita ( )and view her cover works.

Get a quote:


14 thoughts on “Do you judge a book by its cover? Part Two

  1. After your last post on this, I spent a while contemplating the post and the subject… and asked myself the question, do I purchase a book for its cover? This also got me thinking about my book cover which I shared with my followers on did this represent the content? Would I purchase the book for its content going on this cover? I could not make up my mind. I gave a lot of thought to my book purchasing habits and came up with the answer. Yes a good cover catches my attention and warrants further investigation. Obviously if the book is in the genre sections I normally visit. But do I buy for the cover? No, it only attracts my attention… the content I do not judge from the cover, but do suspect the contents will be appealing to me… so yes a good cover is essential to attract possible customers… this brings me back to my cover selection, do I think it would catch my eye? Yes. Do I think it represents the content? No… Now the quandary, do I change to represent content or not? Or do I remain with what I consider an eye catcher?
    Some of your posts can really have me in a turmoil of how I feel and what to do… and I love this blog for that very reason… Thank you…

    Liked by 1 person

    • Hi Bulldog—Yes, Anneli has a great blog here and it is so wonderful of her to invite me to share my experiences with all of you great authors. I wanted to comment on your dilemma as you were saying “Now the quandary, do I change to represent content or not? Or do I remain with what I consider an eye catcher?” My answer to you would be, both. Always ensure the cover design fit the genre but that it also needs to be unique enough to grab your target reader’s attention. When I begin a new cover project, I always ask the author to browse through the online listings of the same genre as their own book and find a book or two that you instantly gravitate towards. The simple fact is that people do judge a book by its cover, initially. It is what gets your audience to pick up your book and flip it over to read the back cover blurb and peak inside. From there it is all about your writing, and where good professional editing comes into play … something I know Anneli knows something about. 🙂 Hope this was helpful. Best.


      • Most helpful thank you.. Anneli did the edit of my book, so I know the content is now good… but as my book is about me and my escapades I find it hard to put it in a certain category. .. but I’m probably best known for my animal and bird photos so I decided to go with a photo I love…

        Liked by 1 person

  2. Pingback: How do we know??? | The Photographic Journey of bulldog.

  3. Pingback: Cover Reveal: The Wind Weeps by Anneli Purchase #LLm #Romance #Books @anneli33 | Sheryl Browne

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