… so many options and no guarantees you’ll get it right first time! I’m talking about author branding – of course!
Guest author, Linn B. Halton talks about updating your media image:
Authors don’t simply write books, most maintain their own blogs and websites. I have two publishers, as well as self-published novels and somehow I have to bring all those very diverse styles together.
With two new releases (one self-pubbed and one traditionally published) coming up in less than a month, it’s a reminder that even when the ebook/paperback is ready to go, there’s still a lot of work to be done! The website begins a tranformation:
The addition of two new covers, even when you already have a line-up of eight books out there, is very significant for two reasons. First of all, as a writer you grow and your most recent writing will reflect the things you have learnt (including, hopefully, getting the cover right); secondly it makes you stop and think about where you are heading – what you want to tell your readers. I write about the search for the perfect other: sometimes with a psychic twist, but the romance is always at the heart of the story. I write about real relationships and enjoy writing it from multiple points of view. You get to read what she thinks and feels, then you get to see his side of the story. It’s a reminder that often two people will see and hear the exact same thing, but go away with their recollection of what happened coloured by their own life experiences. You end up with two, often very different, impressions. That’s human nature.
In the run up to a book launch an author will add the cover, blurb, excerpt etc. to their website and I, for one, get that urge to ‘seek out a new look’. I want my readers to know I’m growing and changing with each book I write, so they get a real flavour for what they will find inside the covers of that latest release.
I think, more than anything, good (and interesting) graphics PLUS the ability for readers to sample a chapter before they buy, are the best ways of ensuring readers won’t be disappointed if they choose to read one of my books. So that’s what my website offers. However, the graphics have to reflect the content of the book – Falling: Angels Among Us The Complete Series is a romance with heavy psychic overtones:
Whereas Sweet Occasions is a heart-warming and uplifting tale of life, relationships and love. I hope I’ve achieved that with some of the graphics I’ve designed:
I play around with a lot of apps and have become very good at taking random photos. You never know when you will need a shot of the beach, that leafy tree, or even the love heart that hangs on the wall. Graphics are easier to pull together on the iPAD, simply because the apps you can download are so flexible. You can re-touch and modify the photos, overlay them with text, or create fun collages. It’s fun and, I hope, really helps to give a flavour of the content of my novels …
So, writers have a play and readers, feedback is ALWAYS welcome!